CONSULTANCY | PROJECTS
Prumo hired Catavento in late 2018 to conduct its 2020-2024 Strategic Planning process. The partnership focused on revising the strategic objectives for developing the Açu Port Complex, based on context mapping, specialists dialogue and governance model improvements.
In the first phase of the project, Catavento’s team analyzed global trends in the port sector, as well as the Brazilian competitive environment. A benchmark analysis was conducted taking into account 6 global ports, in order to gather insights on strategic, innovation and sustainability guidelines. The initial phase also relied on around 25 interviews with Prumo’s and Porto do Açu’s Board members, as well as senior executives from a diverse range of economic sectors. These interviews aimed at evaluating the stakeholder perceptions regarding the Brazilian business environment and opportunities for Prumo.
Catavento also supported Prumo in the structuring and moderation of an experts panel, that put together the company leadership and external experts in key themes for the corporate strategy, such as macroeconomic scenario, trade, infrastructure, industry and innovation.
After mapping the company context and engaging with stakeholders, Catavento conducted a critical revision of Prumo’s 2019-2023 Strategic Plan, focusing on defining the strategic ambition and priority guidelines for the next business cycle. The final delivery included recommendations on short and medium-term initiatives, as well as metrics to track performance. This phase also included the suggestion of a sustainability and innovation strategy, aligned to the company reality and taking into account the business objectives.
Finally, Catavento evaluated Prumo’s governance model and, based on the interviews with the company executives, board members and governance managers, provided recommendations to improve decision making.
Prumo is a multi-business company created in 2007 to optimize the development of Brazil’s energy and infrastructure sectors. Since 2013 Prumo, controlled by the American fund EIG Global Energy Partners and Mubadala, develops one of the world’s safest and most efficient port-industry complexes, the Port of Açu. The Port of Açu is strategically located in the northern part of Rio de Janeiro state, about 150km away from the Campos Basin, the producer of 85% of all oil in Brazil.