PROJECTS

Eletrobras

Sector / Power
Developed products
  • Inspire
    • ESG strategy
    • Trend analysis
  • Engage
    • Dialogue with stakeholders
    • Top management workshop
Sector / Power
Developed products
  • Inspire
    • ESG strategy
    • Trend analysis
  • Engage
    • Dialogue with stakeholders
    • Top management workshop
The Project

In 2023, Eletrobras conducted a series of workshops with external experts as part of its strategic planning. Catavento was hired to structure and conduct a meeting with members of the Board of Directors and Executive Board on the Amazon and another on green hydrogen.

The workshop on green hydrogen was presented by executives and academics and was divided into two large blocks: in the first, Clarissa and the other specialists addressed different aspects relevant to the nascent green hydrogen economy, such as its potential demand in the context of fighting climate change, the technical and economic challenges to its competitiveness and possible business models and public policies that could leverage this new market.

In the second block, Eletrobras’ initiatives and studies regarding the theme were presented, along with the opportunities and challenges for the company’s insertion in the green hydrogen value chain.

Lastly, a Q&A session was held in which the guests were able to delve deeper into discussions on issues such as bottlenecks in green hydrogen infrastructure; skilled labor requirements and the attractiveness of investment in view of the still existing uncertainties.

For the presentation about the Amazon, Catavento invited Tasso Azevedo, General Coordinator of MapBiomas, and Beto Veríssimo, Co-founder of Imazon and the 2030 Amazon Project.

The workshop was divided into three main blocks: (i) relevance of the theme for Eletrobras, (ii) deforestation and socio-environmental diagnosis and (iii) implications for companies. Clarissa Lins began the presentation by highlighting the main factors that make it critical to discuss the prospects for the Amazon. Subsequently, she presented the relevance of the territory for Eletrobras’ operations, notably its hydropower generation.

During the second block of presentation, Tasso and Beto turned to the territory. Tasso presented the history of occupation of the region and the main drivers for deforestation pressure. Using the MapBiomas platform, different satellite images have indicated the intensification of deforestation and degradation in recent years. Subsequently, Beto presented the particularities of the different regions of the Amazon, classified into 5 main categories – : (i) forest; (ii) forest under pressure; (iii) deforested; (iv) non-forest and (v) urban. Each of these regions has specific challenges and opportunities.

Finally, Clarissa highlighted the implications of this context for companies operating in the region. The socio-environmental landscape of the Amazon can pose risks to business if not managed properly. On the other hand, there are also opportunities that go through new models of partnerships with private actors, as well as through the valorization of local knowledge and solutions. After the presentations, a round of Q&A was conducted with the participants of the meeting.

About the client

Eletrobras is a leader company in the generation and transmission of electricity in Brazil, contributing to the Brazilian energy matrix being one of the cleanest and most renewable in the world. It is the largest in the power sector in the country and  in Latin America, being a publicly traded company.

Eletrobras owns a generating capacity equivalent to 23% of the total installed capacity of the country, of which about 97%  comes from sources with low greenhouse gas emissions, mainly hydropower. It is also relevant in the transmission business in Brazil, responsible for almost 39% of the total basic network transmission lines of the SIN (National Interconnected System).

Source: Eletrobras website

Contact

Address

General Garzon St, 22 / 302 Jardim Botânico 22470-010 – Rio de Janeiro, Brazil

Phone

+55 21 3495-1574