Sector / Pulp and Paper
- Trend analysis
- Dialogue with stakeholders
- Top management workshop
During its 2021 Strategic Planning cycle, Suzano hired Catavento to contribute to a strategic discussion with its leadership. Clarissa Lins, founding partner of Catavento, started her participation in the meeting by presenting a new context in which companies are inserted, especially after the pandemic forced everyone to pause for reflection and reconnect with their essence.
Among the themes addressed by Clarissa Lins, the need to consolidate a new economy, with different opportunities and actors, and less inequality, can be highlighted. Also, Clarissa reinforced the importance of reflecting on the values that move society and companies, such as responsibility, justice, integration, dynamism, solidarity and resilience.
In this sense, Clarissa pointed out that stakeholders demand corporate leadership on issues that exceed their operations and involve society, while the ESG agenda concurrently promotes benefits for companies, such as expanding the strategic understanding of risks and opportunities; strengthening the pact with stakeholders and society; promoting innovation; attracting and retaining talent.
Clarissa’s presentation was followed by an enriching Q&A session involving Suzano’s leadership, highlighting risks and opportunities for the company’s business and ESG strategy.
In partnership with the strategy consulting firm and international think tank SustainAbility, Catavento was hired in September 2015 to conduct a project of stakeholders engagement for Fibria. The project aimed to capture the stakeholders perception regarding challenges and opportunities of genetically modified trees. Thus, after a period mapping studies, papers and press materials, Catavento was responsible for conducting interviews with stakeholders based on Brazil, as SustainAbility conducted international interviews.
Through discussion with different experts from the academic community, researchers, investors, customers and NGO’s, the research brought up a consolidated vision about what the Fibria stakeholders see as threats and opportunities in the use of this new technology for planted forests. Furthermore, it was possible to understand the position expected of Fibria when conducting researches and developing new technologies. The initiative of the company in itself to address the issue was seen by many stakeholders as pioneer and innovative, regarding transparency and opening for dialogue.
The consolidation of the research results was presented in a workshop in December 18, 2015, with the presence of Fibria’s CEO, Marcelo Castelli, and other executives. Several specialists of genetic enhancement and representatives of civil society were present as well, many of them being part of the research interviewees.
Suzano is a global reference in the development of sustainable and innovative solutions from renewable sources, and its purpose is to renew life from trees. The world’s largest eucalyptus pulp manufacturer and one of the largest paper producers in Latin America, it serves more than 2 billion people from 11 factories operating in Brazil, in addition to the joint operation Veracel. With 97 years of history and an installed capacity of 10.9 million tons of market pulp and 1.4 million tons of paper per year, it exports to over 100 countries. Its performance is based on Innovability – Innovation at the service of Sustainability – and on the highest levels of social and environmental practices and Corporate Governance, with shares traded in stock exchanges of Brazil and the United States.