GranBio hired Catavento in August of 2016 to help execute a strategic repositioning, which was achieved through a market context study, a critical analysis of the current business plan and a recommendation for a new approach to stakeholder interactions.

During the project, Catavento’s team captured and synthesized a wide range of perspectives through desk research, conversations with external energy and biofuels specialists, and interviews with the company’s main executives and board members. The insights collected served as the inputs for a strategic workshop with the company’s leadership, which yielded a set of recommendations for priority actions and a guide for interacting with relevant stakeholders.