Prumo – ESG Strategy (2020)

Given the growing relevance of the ESG agenda – environmental, social and governance- for the perpetuity of businesses, Prumo Logistics appointed Catavento to review its Sustainability Strategy. The project had as main focus the revision of the sustainability ambition and strategic guidelines for the Group based on context mapping, articulation with executives and specialists. Moreover, Catavento made recommendations of improvements in the sustainability governance model.

The first phase of the project consisted of trend mapping and a sustainability benchmark analysis of Prumo’s peers. Additionally, in this stage, more than twenty interviews between Prumo Board Members and executives were conducted. These interviews focused on capturing the perception on the business environment in which Prumo is inserted in and potential future opportunities.

Based on these inputs, Catavento recommended a new Sustainability Strategy for Prumo, including a new ambition, pillars, guidelines and metrics for performance evaluation. The approved project included multiple meetings with Prumo leadership. Lastly, it was also suggested improvements for the governance model in sustainability.

Finally, Catavento reviewed the existing initiatives focused on stakeholder engagement and recommended improvements through priority stakeholder identification, strategic guidelines and  engagement targets.

Prumo – Strategic planning (2020)

In 2020, Prumo hired Catavento Consultoria to conduct the company’s strategic plan for 2021 – 2025. The project focused on the definition of the company’s mission & vision, strategic objectives, as well as short- and medium-term priority actions, through context mapping and recommendation of governance adjustments.

During the first phase of the project, the Catavento team conducted a trend analysis focusing on the energy sector. At the same time, it analyzed the impacts of COVID-19 pandemic on the sector, including potential developments in the global and national context.

In the second phase, Catavento conducted 6 internal interviews with the company’s top leadership and the subsidiaries’ CEOs. The interviews aimed to capture perceptions about the evolution of the business environment, including threats and opportunities for Prumo.

After the previous phases, Catavento conducted two strategic workshops with the company’s top leadership and subsidiaries’ CEOs. The first workshop aimed at defining the critical responsibilities of the holding company and consolidating the internal understanding of the main vocations of the company, while the second workshop sought to identify priority actions for the group’s business in the 2021 – 2025 horizon.

Based on the previous phases, Catavento recommended Prumo’s strategic plan, including mission & vision, strategic objectives, short- and medium-term priority actions, and metrics for measuring performance.

During the last stage of the project, adjustments were made to the company’s strategic planning cycle, including the definition of critical processes. Catavento recommended a new instance of internal governance to monitor the implementation of the strategic plan, including priority initiatives and metrics.

Prumo – Strategic planning (2018)

At the end of 2018, Catavento was hired by Prumo to conduct the company’s 2019 – 2023 Strategic Planning process. The partnership aimed to review the strategic objectives for the development of the Açu Port complex, by mapping the context, articulating with experts on key themes and recommendations for improvements in the governance model.

In the first stage of the project, Catavento`s team conducted a mapping process of global trends and the Brazilian competitive context. In addition, a benchmark analysis was conducted based on 6 global ports, in order to contribute with inputs for strategic priorities and guidelines on sustainability and innovation. The initial stage also included around 25 interviews, among Prumo’s directors, subsidiaries, and executives from several Brazilian sectors, in order to capture their perceptions about the evolution of the business environment and opportunities for Prumo’s performance.

In the second stage, Catavento supported Prumo in structuring, organizing and moderating a panel of experts, which counted on the participation of executives and board members of the group, in addition to external experts on key topics for business strategy, such as the macroeconomic scenario, foreign trade, infrastructure, industry and innovation.

After mapping the context and dialoguing with experts, Catavento conducted a critical review of the 2019 – 2023 Strategic Plan, focusing on the definition of the strategic ambition and guidelines for the next cycle. Priority initiatives in the short and medium term were also suggested, in addition to recommended metrics for measuring performance. This stage included the recommendation of a sustainability and innovation strategy, aligned with the reality of the company and bearing in mind the business objectives. Finally, recommendations were made to improve Prumo’s governance model, based on inputs captured in interviews with executives, directors and managers on the topic.